WIXOM, Mich., Jan 04, 2012 (BUSINESS WIRE) — Indicators of what’s important to homebuyers and building owners have emerged in the post-recession residential and light commercial real estate market. Higher-performing homes and buildings are the new norm, involving energy efficiency, durability, low maintenance and curb appeal.
One telling aspect is the influence of green building economic benefits. According to NAHB Remodelers, 72 percent of consumers say energy efficient home features would influence a buying decision; 61 percent say they would spend more than $5,000 upfront to save on utility costs.
“Homebuyers and owners of around five or ten years ago were more confident trendsetters and people wanting to build their own castle. Today, I think buyers and owners desire homes that stand the test of time, offer a comfortable retreat, and provide energy efficiency and maintenance-free curb appeal,” says Jonathan Wierengo, vice president of marketing for The Tapco Group, a diversified manufacturer of residential and light commercial building products (the tapco group is a headwaters company:NYE ticker).
More builders are marketing sustainability’s value to active buyers, who according to the National Association of Realtors, plan to buy a home within three years: nearly 30 percent of 18-29 year olds, 35 percent of 30-39 year olds and 34 percent of renters.
Companies like The Tapco Group have been moving forward and meeting trends by developing new products and embracing green building. “We’ve been designing sustainable products and implementing environmentally-responsible processes,” Wierengo says. “These products are great for all regions, but we see areas like the Gulf States, excluding Florida, returning to more normalized housing production by 2013. We expect some segments like multifamily housing and new-construction siding to grow modestly as well,” he notes.
The Tapco Group’s InSpire Roofing and Foundry Siding meet the desire for sustainability. “With InSpire, we showed that cool roofing doesn’t have to be white, metal or a treated dark asphalt shingle — you can have a vibrant, energy-efficient, sustainable roof. The nine colors of InSpire Slate Cool Roofing help slash peak cooling demand up to 20 percent,” Wierengo explains.
The Foundry’s vinyl cedar and stone siding also impact homeowners’ pocketbooks. Foundry Siding with Fullback(R) Foam Backer insulation can cut energy costs up to 20 percent.
“These and most of our products like Atlantic Premium Architectural Shutters offer a limited lifetime warranty,” Wierengo notes. “We hear time and again throughout the supply chain, how important this protection is.”
Research also shows renovation growth. More than 60 percent of architects in an AIA Home Design Survey identified growth in home additions/alterations. The National Association of Realtors found that 57 percent of Americans consider improving existing communities a higher priority over new development.
Tapco products like Atlantic Shutters combine low-maintenance durability and outstanding looks that satisfy remodeling and curb appeal interests. “We’re providing a wide array of products that make sense for today’s homeowners, from virtually maintenance-free shake siding to lifetime-design shutters,” Wierengo explains. “We’re enabling homeowners to enjoy sophisticated style and high performance without having to scrape and paint, or reroof their home. We’re satisfying needs by paying attention to what’s important to customers.”
The Tapco Group, a U.S. Green Building Council member, is a leading provider of easy to install, premium innovative exterior products. Serving the building industry since 1961, Tapco manufactures roofing, siding, tool systems, egress systems and siding components. Products combine versatile application, durability, vast color palettes and uncommon authenticity, exceeding contractor and homeowner expectations.
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SOURCE: The Tapco Group