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News and Articles from the ‘Services for Contractors’ Category

New Fiber Cement Siding Contractor Program

Monday, June 27th, 2011

Fiber Cement Siding by James HardieJames Hardie Building Products, Inc. rolls out continuing education and business building support in a reward-based partnership program

CHICAGO, March 10, 2011— James Hardie Building Products Inc. (JHX: US) pledges its commitment and support to small and independent replacement contractors and remodelers with the introduction of its new Associate Contractor™ Program. Based on research insights from an industry-wide survey conducted last September, James Hardie identified a need for a new, mutually-beneficial partnership that had a lower point-ofentry investment for smaller businesses in addition to its existing Preferred Remodeler™ Program. The new program includes extensive training opportunities, business building support tools, and a HardieRewards™ Program. Participants can earn HardiePoints,™ which can then be redeemed for advertising and marketing materials; job-site tools, like HardieBlades or a siding nail gun; or traditional merchandise, such as golf clubs, an iPad or a flat-screen television.

“We are providing an unprecedented training and business development opportunity coupled with our innovative products,” explains Marc Setty, Repair and Remodel Marketing Manager. “While James Hardie siding products have always been an outstanding solution for homeowners looking to re-side their home, we value our partnership with builders and contractors of any size operation and want to ensure that they have what they need from us to effectively market and install our products.” The company has already received an overwhelming response from customers who preregistered for the program in advance of its launch date in March.

Bill Jacks, president of Advanced Home Exteriors of Houston, shares his excitement about the new program. “After installing James Hardie siding for many years and for many satisfied customers, we are now being given the opportunity to showcase our commitment to installation excellence and dedication to using James Hardie products. Our sales staff and installation crews are equally excited about participating in the program.”

The program incentivizes members to participate in regular training opportunities, marketing and project reporting within a dedicated micro-site: www.HardiePro.com. The site houses a robust set of marketing tools – customizable templates for direct mail, door hangers, yard signs and more; Website building tools; in-home sales tools; and discounted home visualization software. Training opportunities include short online modules focused on installation best practices, in-home selling and lead generation. The program went live on March 1, 2011, and has an annual membership fee of $295.

James Hardie continues to offer the longstanding Preferred Remodeler Program, its flagship program designed for contractors who commit to the highest level of alignment with the organization and its initiatives. In addition to a variety of specially customized business-building tools and advanced training support, each Preferred Remodeler receives the benefit of a company endorsement on James Hardie’s Website, a listing within the James Hardie Remodeler Locator, as well as direct consumer re-side leads. To learn more about the programs, visit www.WinWithHardie.com.

About James Hardie

James Hardie is the global leader in fiber cement technology, providing both panel and siding solutions to architects, builders and homeowners for over 100 years. It was the first to introduce fiber cement products to the U.S. in the early 1990s as a durable, lowmaintenance alternative to wood and vinyl. James Hardie products combine innovation, versatility and safety by offering a variety of design possibilities matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 4 million homes, James Hardie products have earned a favourable reputation within the industry and have been specified in some of the country’s most prestigious projects. For more information about James Hardie visit http://www.jameshardie.com and our Facebook page at http://www.facebook.com/JamesHardieBP.

Contact:  Lindsay Vaughn

404.479.2239

lvaughn@brunnerworks.com

 

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What me worry…about social media? I’m in Construction

Wednesday, May 25th, 2011

Have you jumped at the opportunity to join the masses by involving your business in the social media networking phenomenon of the past half-decade? Have you considered the evolving and powerful uses for social media networking in your own professional setting?

Social media networking is here and part of the fabric of communication at work and at play. It has become a proven way to reach, engage and cultivate relationships with friends, customers, trade partners and audiences. In the building industry we have some pioneers who have adopted early. And as a result,  they are aware of opportunities that will never be seen by those who are not using social media. Social media casts a broad net. As such, it can help and hurt your companies reputation as well your bottom line.

Are you thinking…Who can I reach with social media and what do I want them to know?

  • Do you know how many people use social media?
  • Facebook over 500 million
  • LinkedIn over 100 million
  • Twitter over 100 million
  • Loman.biz newly launched but 100% construction professionals

Let’s face it social media networks have grown exponentially and some of your customers are amongst the users! Just think about it, compared with a fax, a letter or even an e-mail; social media networks offer human contact. After you get the hang of using one of the social networks, they’re as natural as meeting a few friends for lunch.

Unlike most websites developed over the past 15 years, you can’t just hire a tech guru to create great a profile and abandon it. Establishing a presence on Facebook, Twitter, Loman.biz, or LinkedIn, is more then an on-line brochure. You will need to dedicate some time and effort to communicating with your friends, contacts, and followers… The old saying, “you need to pay to play” has been replaced with the mantra, “you need to play to play”.

Get started and begin with the end in mind, as Steven Covey says. Consider these questions;

  • What do you want to achieve; increased name recognition, lead generation, more customers?
  • Who do you want to reach and how do you want to do it?
  • What social media channel and tactic will work best for your audience; Twitter messages? Facebook business page? Posting my profile on LinkedIn or Loman.biz?
  • How can you use employees to help attain your goals?

 

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